About Us

Countryfied Clothing was created by single mom, Karen Dean, in January 2010, as a way to support her family, while also allowing her to be home for her children.  The business continues to be operated from Karen's home in rural Nova Scotia, where she lives and farms with her children.

As a true country girl and a farmer, Karen's main focus when she started the business was on promoting agriculture and rural living through fun shirts.  After losing a dear friend in the horrible mass shooting in her home province of Nova Scotia in April 2020, Karen quickly pivoted her business to promote the strength of her fellow Nova Scotians through the Nova Scotia Strong clothing line.  Initially the shirts were a fundraiser and Karen donated all of her profits for a 3-month period to the Stronger Together Nova Scotia Fund ... a total of an incredible $96,000!!!

In July 2020, Karen's only son was diagnosed with a rare and aggressive type of cancer.  As she supports her son through his battle with this dreadful disease, she will be donating a portion of the profits from each shirt sold to organizations who focus on cancer research and on supporting cancer patients and their families.

In Photo (from Left to Right): Kayleen (Karen's daughter), Hunter (Karen's son), Karen Dean (founder and president of Countryfied Clothing), and Kacey (Karen's daughter)

Photo credit: Trevor Allen Photography



Resilience Expert, Inspiring Speaker, Entrepreneur, Success Coach, Fierce Leader, Bestselling Author, Mentor, Mom, Survivor, Advocate, Limit-Pusher

Karen Dean is an incredible motivational speaker, coach, entrepreneur, and bestselling author who shares her own personal stories of resilience, in addition to proven tools for success, while inspiring audiences and clients with an amazing sense of positivity.

 Recognized by the RBC Canadian Women Entrepreneur Awards as a Nominee four times, Karen has operated successful businesses in many different industries for over 25 years. She has been a mentor to many women in business throughout her career and has had the honour of being mentored by some incredibly accomplished businesswomen.   Among her many business accomplishments, one of her proudest moments was being one of only two women to ever be elected to the Farmer’s Dairy Board of Directors. 

Karen holds a Bachelor of Business Administration and a certificate in Small Business Development Training.  She is also a Certified Knowledge Broker and Mastermind.com Professional. 

Karen believes in paying it forward and, since 2018, she has raised over $130,000 for families in need in Nova Scotia. She was honoured to be chosen as the recipient of the QueenPin (Halifax) award in 2020 for her commitment to improving her community.

In November 2020, Karen self-published her first book, We Are Unbreakable: Raw, Real Stories of Resilience from Women in Nova Scotia in 2020. The book is a collection of authentic and inspiring stories about the unprecedented year of 2020 written by 22 incredible women who call Nova Scotia home.  We Are Unbreakable was an Amazon category best-seller for over 6 months and is also a Canadian bestseller.  A portion of the proceeds from this book will establish an education fund for women in rural Nova Scotia.

In 2022, she published Fierce & Fabulous: A Self-Love Journal which provides readers with a daily practice to reconnect to their inner self and become even more successful, both personally and professionally.

Karen is the proud solo parent to three amazing humans who she points to as not only a source of joy but as her greatest accomplishments. 

Karen’s messages spring from a mountain of lived experience, and she is passionate about her mission to help people live their best life, personally and professionally, a purpose she lives in her own life every day.